Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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Small business owner writing on a price tag at a counter, with a computer keyboard and shipping supplies nearby.

Small BusinessMarketing

How to build a first-party data strategy for your marketing

Quick Answer: A first-party data strategy is a plan for activating data that your company owns, such as customer purchase history, website behavior, and loyalty program activity. This data is a valuable asset for personalizing customer experiences and driving cost-effective advertising.

AuthorPayPal Editorial Staff

Different types of PayPal ads surrounding consumers.

Small BusinessMarketing

Types of PayPal ads: Which is right for your business?

Quick Answer: The different types of PayPal ads help businesses meet specific marketing goals by targeting shoppers across three main areas: onsite, offsite, and via offers. These campaigns use first-party purchase insights to reach high-intent shoppers on PayPal, Venmo, and the open web.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

AuthorDr. Tiffany Raymond, PhD

Nov 17, 2025Article4 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Mar 21, 2025Article5 mins read

Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 28, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 16, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 17, 2024Article3 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 21, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 9, 2024Article3 mins read

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 26, 2024Article3 mins read

Small BusinessMarketing

Tips on how to improve customer experience

AuthorPayPal Editorial Staff

Dec 19, 2023Article4 mins read

Small BusinessMarketing

Seven ways to build customer trust

AuthorPayPal Editorial Staff

Jun 1, 2023Article3 mins read

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